Gunnlaugur (“G”) Erlendsson is the Founder & CEO of ENSO, an innovative tire technology company that makes better tires for electric vehicles – to increase EV range and reduce tire pollution – a major source of air and micro plastic pollution.

ENSO is a 2023 Earthshot Prize finalist and the only Certified B-Corporation in the tire industry, a strong recognition of its commitment to environmental, social and governance standards.

ENSO’s mission is to drive innovation in the global tire industry – as evidenced by our engagement with leading EV OEMs and EV fleets – to make great products, while reducing their environmental impact.